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Websites & Web Apps
Global Headless CMS & Digital Platform
Client: Apex Publishing Group
KEY RESULT
LCP reduced to 0.8s, 100% uptime during peak traffic, editorial workflow speed doubled
The Challenge
Slow page loading on mobile devices, difficult editorial content workflows, and vulnerability to traffic spikes.
Our Approach
- Next.js App Router frontend with incremental static regeneration
- Structured content model using Sanity Headless CMS
- Edge-cached content delivery via Vercel CDN
- Mobile-first responsive styling and typography optimization
- SEO Schema markup and automatic sitemap generation
The Impact
Largest Contentful Paint (LCP)
Reduced from 3.6s to 0.8s
Mobile Bounce Rate
Decreased by 42%
Editorial Publishing Loop
Time reduced by 55%
Uptime during traffic spikes
100% (handled 50k requests/min)
Apex Publishing required a modern, highly secure publishing setup to serve millions of readers globally. We designed and launched a headless web platform using Next.js, Sanity CMS, and Vercel edge networks.
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